A travel and tourism consultant Mr.Olaleye Ajibade, has called on the Nigerian federal government to take inspiration from tourism powerhouses like Dubai, Kenya, South Africa and other countries by creating a well-defined strategic plan to boost domesticated tourism and travel business in the country
Ajibade, who is currently attending the World Travel Market (WTM) in London, said Nigeria still has substantial untapped potential in the tourism sector, which could serve as a vital avenue for economic development.
Speaking with journalists, Olaleye, CEO New Realms Travel and Tours highlighted how countries like Dubai have transformed their economies through targeted investments in tourism infrastructure, marketing campaigns, and seamless visitor experiences. Similarly, Kenya has leveraged its natural attractions, such as safaris, to become a top destination in Africa. These countries, he noted, have implemented clear strategies that not only attract international tourists but also ensure repeat visits.
“Nigeria has a wealth of attractions – from natural landscapes, cultural heritage, and vibrant cities – that remain largely underutilized,” Ajibade said. “What we lack is a strategic, government-led approach that can unlock the economic potential of our tourism sector.”
The WTM event, a leading global platform for travel and tourism professionals, brings together industry experts, policymakers, and influencers from around the world. Ajibade believes that Nigeria’s active participation in forums like WTM could pave the way for partnerships and insights to shape a viable tourism plan.
He emphasized that a cohesive tourism strategy could drive job creation, boost foreign exchange, and position Nigeria as a premier travel destination in Africa.
Ajibade called on the federal government to prioritize the development of a tourism blueprint that would address infrastructure, security, and regulatory support. By following the example set by Dubai, Kenya, and other tourism giants, Nigeria could unlock the full potential of its tourism assets and foster economic growth across multiple sectors.
