Ibadan is a city where history is never far from view. Its hills and sprawling neighbourhoods tell stories of Yoruba strength, resilience, and the complex journey of modern Nigeria.
Once a hub of commerce, politics, and intellectual life, Ibadan has struggled to keep pace with Nigeria’s rapidly modernising cities. While others race ahead with glass towers and new infrastructure, Ibadan carries the weight of its legacy, torn between honouring its past and shaping its future.
Amid this slow transformation, a different kind of leadership has emerged, one that is less about political theatre and more about deliberate, patient change.
At the centre of this quiet revolution is Chief Jubril Dotun Sanusi. Unlike many public figures who thrive on headlines and applause, Sanusi works in the background, shaping Ibadan’s future through investments in people, culture, and sustainable development.
His most visible project is Ilaji Hotels and Sports Resort, a vast hospitality complex in Ona-Ara, far removed from Ibadan’s bustling commercial districts.
At first glance, Ilaji appears to be a luxury retreat, complete with manicured grounds, modern sporting facilities, and elegant accommodation. But beneath the surface, it is far more than that. It is a deliberate effort to revive a neglected area by turning it into an engine of opportunity.
Ilaji was never intended to serve only elites or passing tourists. From its inception, Sanusi built it to engage directly with the surrounding community.
Farmers supply its kitchens with fresh produce, local artisans find a market for their crafts, and young people who might otherwise leave for Lagos now see a future closer to home.
Jobs are created not just within the resort, but in the micro-economies that have grown up around it, transport services, catering businesses, and small-scale tourism.
In the language of British urban planning, this is “place-making”: breathing life into spaces so they become centres of community and commerce. In Ibadan, however, it is simply seen as “JDS’s vision” a deeply localised form of development that combines commercial ambition with social purpose.
Sanusi’s most significant investment, however, is not in bricks and mortar but in people. Across Ibadan, there are countless stories of young men and women whose lives he has touched, often at critical moments.
Some have received scholarships that enabled them to continue their education. Others have been mentored into entrepreneurship, given the tools to build businesses and support their families.
In a country where youth unemployment is a persistent crisis, this approach is transformative. Instead of providing handouts or temporary relief, Sanusi focuses on empowerment. His philosophy is simple: give people the means to succeed, and they will, in turn, uplift their communities.
It is a sharp contrast to the patronage politics that dominate much of Nigeria, where loyalty is bought with short-term gifts rather than built through long-term opportunity.
This echoes an older British tradition of philanthropy, where figures like Joseph Rowntree and George Cadbury used their wealth to improve the lives of working people through education, housing, and fair wages.
In Ibadan, Sanusi’s work feels like a Nigerian interpretation of that same principle, ethical investment aimed at collective progress rather than individual prestige.
Much of what he does remains unseen. While Ilaji is a public symbol of his vision, many of Sanusi’s most impactful efforts happen quietly. He has funded clinics in rural areas, provided clean water through boreholes, and covered medical expenses for the critically ill. These acts are rarely publicised.
Those who benefit often discover only later who was behind the support, and even then, they are encouraged not to express gratitude but to “pass it forward.” In a society where philanthropy is often performative, this discretion is striking.
Sanusi’s influence is also shaped by his role within Ibadan’s traditional institutions. As the Jagun of Ibadanland, he is part of the city’s complex hierarchy of chiefs and elders. These roles carry deep cultural weight and connect the present to centuries of history.
Rather than treat his title as ceremonial, Sanusi embraces it as a platform for cultural stewardship. He supports festivals, funds heritage projects, and works to ensure that traditional knowledge is passed down to younger generations.
This grounding in tradition gives his modern initiatives a sense of continuity. It reassures older residents that progress will not come at the cost of identity. As one community elder observed, “He walks with the young and eats with the old. That is how you build a city.”
What sets Sanusi apart is his willingness to think beyond the immediate moment. Many leaders plan for the next election cycle or quarterly profits. Sanusi plans for decades. At Ilaji, for instance, staff are trained not just for their current roles but for leadership positions in the future.
Systems of governance and accountability are embedded into his projects to ensure they survive beyond his personal involvement.
This long-term mindset is rare in Nigeria’s often turbulent public sphere, yet it may be the most crucial ingredient for sustainable urban transformation. Cities like Ibadan cannot be rebuilt overnight. They require slow, consistent work that bridges generations.
To reduce Sanusi’s impact to his personal achievements would miss the larger significance of his model. He represents an alternative vision for Nigerian urbanism, one where private enterprise, cultural preservation, and public good are interwoven.
His work challenges the idea that development must come at the expense of history or that profit and progress are mutually exclusive.
In Ibadan, a city wrestling with its identity, this balance is particularly delicate. Sanusi’s projects do not erase the past; they build on it.
His developments are not imposed from outside but emerge from a deep understanding of local dynamics. In this way, he is reimagining what a modern African city can be: forward-looking yet deeply rooted.
At a community gathering, he once spoke of the importance of “planting trees even if we will never sit under their shade.”
The sentiment recalls Edmund Burke’s notion that society is a partnership between the living, the dead, and those yet unborn. It is a philosophy that sees leadership not as a personal achievement but as a trust passed down through time.
Ibadan’s transformation will not be quick or easy. The city’s challenges remain vast, economic disparities, infrastructural decay, and political instability among them.
Yet there are already signs of change: young entrepreneurs finding their footing, communities gaining access to vital services, and a renewed pride in cultural heritage.
Chief Jubril Dotun Sanusi’s contributions may not always be visible, but they are shaping this slow evolution.
In an age of noise and spectacle, his quiet, deliberate work offers a different model of leadership, one that reminds us that the most enduring transformations often happen out of sight, one life and one community at a time.
Ibadan’s future is still being written. If it becomes a city that offers dignity and opportunity to all its people, part of the credit will belong to those like Sanusi, who chose to take the long view, planting seeds whose shade they may never see.
Segun Kehinde writes from Egbeda
